Practice Equity 365

DC-based nonprofit United Way of the National Capitol Area hired Go Fish Digital to take over asset creation for #PracticeEquity365, a yearlong, cross-platform social media campaign. To keep the campaign's creative direction cohesive, I designed a set of modular social post templates based on UWNCA's brand guidelines.

2022 – 2023 // Brand Identity // Social Media Asset Design // Template Design

Using the Template Library

#PracticeEquity365 lived up to its name: a post a day, every day, for an entire year. Go Fish Digital took over the project on day 212, leaving 153 posts for my colleague Kristen Mitchell and I to design. Because we split the workload in half and worked on our assigned posts independently, using my templates helped us maintain consistency.

Developing Templates for Post-Campaign Content

After the final #PracticeEquity365 post went live in October 2022, we continued designing social media assets for UWNCA. I designed additional template formats for this new content, including carousels, text-heavy posts, and holiday announcements.

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